A collection inspired by the house of Balenciaga.
About embracing sameness as a new way of being cool, rather than striving for difference or authenticity. It’s about having an adaptable personality and welcoming the possibility of being recognizable. Seeing this as an opportunity for connection instead of our need to use clothing to stand out.
One does not pretend to be above the indignity of belonging.
The normcore based garments are injected with Balenciaga’s architectonic quality and rigorous construction evoking a familiar feeling through a contemporary vision. It’s an infusion. An essence. A reduction. Using Balenciaga’s contribution within fashion history to create new interpretations of the unique Semi-fitted and Cocoon shaped silhouettes. Combining these aspects from the past, creating full wardrobe essentials and giving effortless attitude to the strong Balenciaga women of the present.